There are a lot of definitions out there for the term designer. The best way that I can explain what a designer does is as follows:

A designer should strive to organize and present your organization’s story in the way that best accomplishes the goals and objectives of your business, all while helping to define and strengthen your brand.

Me

Another way to say it is, let’s not just focus on design as slapping a coat of paint on the wall. Let’s approach design as a way of thinking more than anything else, a way of approaching a problem and applying the solution that makes the most sense. That solution sometimes means something very flashy and design-y, but sometimes it doesn’t. Sometimes all you need is a clean and clear message that people can read, a strong logo, and a well-taken image. So be it.

The Comparison Game

The problem that designers can come against from time to time is the comparison game. This company did this on their site, this company’s logo is awesome, and this guy created a great illustration for this poster. I’m sure they all look great, but will it work great for your particular needs?

Getting to the heart of what you need is really the sign of a good designer, and being able to create the perfect solution to those needs is the sign of a great one.