How do you react when a new friend asks you what you do for a living? Do you offer a simple answer that covers the very basics, or do you launch into a conversation that really expresses how passionate you are about your life’s work? If you fall into the latter category (lucky you!), I’d suggest asking yourself if your current website reflects the passion, enthusiasm, and inspiration that you have for your work.
Maybe you’re self-employed and it’s easy to feel proud of what you’re doing. Maybe you work for an awesome company that treats you well and is doing things that you are excited about. Either way, investing the time and money into a website that lets people know how inspired you are about what you’re doing in the world can only help your business in the long run. Co-creating an inspired website with a design professional will give your potential customers an insight into how you do things, it will keep your existing customers engaged with your brand, and it will establish a sense of trust and confidence that only a professional website can provide.
More specifically, an inspired website is one that emphasizes your passion for what you do. That includes working closely with someone that can help create a strong visual identity for your business including:
Compare your current website with the list above (or better yet, ask non-partial colleagues or friends). If it doesn’t stand up to the list, work with a web design professional who can help align your website with your company’s vision and goals. Get creating!