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SiennaSmith.com Case Study
Filed Under: Case Studies

A fully-responsive custom WordPress website for yoga teacher Sienna Smith.
Read MoreDesign Matters for Your Business
Filed Under: For Clients, Web Design
Design matters. This can be a difficult way of thinking to convince prospective clients at times. Why should I redesign my website when the one I have does the job?
Read MoreIdentity Design Process
Filed Under: Web Design
I thought it was worth documenting my identity design process and how I use brainstorming and sketching to arrive at logo design concepts.
Read MoreTools of a Freelancer
Filed Under: Web Design
I thought I would share a little bit about my workflow and some of the tools I use day in and day out to run my business. As a web designer, a good part of my day is spent online, so it makes sense that all of my tools are web applications themselves.
Read MoreWhat Does a Designer Do?
Filed Under: Web Design

There are a lot of definitions out there for the term designer. The best way that I can explain what I do as a designer is as follows: I strive to organize and present your organization’s story in the way that best accomplishes the goals and objectives of your business, all while helping to define and strengthen your brand. Another way to say it is, let’s not just focus on design as slapping a coat of paint on the wall. Let’s approach design as a way of thinking more than anything else, a way of approaching a problem and applying the solution that makes the most sense.
Read MoreChristophe Cappon Case Study
Filed Under: Case Studies

Christophe Cappon is an Anusara-Inspired Yoga teacher that regularly travels internationally to teach and study. We had a few goals when planning his new website, all centered around ease of use.
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